With a new partnership between lock manufacturers, Commando Lock was due for a brand refresh to help bring this heavy duty lock to the retail market. Commando Lock, originally designed and marketed as a military grade lock, has now found it’s place in the outdoor security market.
The design concept for the Commando Lock brand was to move away from the military look and more towards outdoor adventures. We decided to incorporate the craft material of the packaging into the artwork, utilizing it’s rugged esthetic, and showcasing the eco-friendly construction and material.