The manufacture of Keeper Products was asked by a large home improvement store to refresh the brand to incorporate a new look that syncs with their private label brand. This new refreshed design allowed for the brand to stand out with it’s tough and secure messaging while keeping within the same color fine lines that are becoming industry standard.
The approved design for single packaging was then translated to a brand guide, passed on to the production artists to apply to the packaging and other marketing material.
For this project, Keeper had a new contract with an international retailer to direct ship packages with a combination of their towing and recovery products. This required a simplistic designed package for cost efficiency, while Keeping brand consistency with the primary retail design language.
Along with the redesign of the brand and packaging, Keeper needed an updated video transition using the new Keeper design language.
